Superdrug Stores

We're a challenging brand on behalf of our clients. After a ten month campaign lobbying the UK Government to slash the VAT on condoms we celebrated a successful outcome to this campaign in the 2006 Budget when the Chancellor slashed the VAT on condoms from 17. 5 per cent to five per cent. Our latest campaign is to reduce the VAT on children' sun care products and a lobbying campaign to get the Government to reclassify sun cream as an essential health item rather than a luxury beauty item is currently underway.